Brands We Love: Ecosia

Ecosia is the search engine that plants trees. With over 20 millions users and 200 million trees planted to date – its an incredible organisation.

Here, we put the spotlight (or should we say searchlight) on what makes Ecosia one of our favourite brands.

Ecosia’s mission is simple but powerful – it uses ad revenue to plant trees.

It’s a corporation that genuinely cares about the planet. And it fulfils an audience need. Who wouldn’t want to make a difference just by searching the web?

Ecosia doesn’t just talk the talk, it walks the walk. The brand shares the exact number of trees that have been planted and the carbon its offset with its users.

So, users understand the tangible impact they’re having by using the search tool. Which is exactly why we use it at Energy!

Ecosia’s social media is just that: spot-on. From gorgeous visuals of forests to easy-to-understand information climate change, the brand makes sustainability fun and informative.

You always learn something new – and it’s all super sharable. Perfect socials content.

Across all touchpoints – from its search engine to social channels – Ecosia consistently communicates its values and updates using current research & data.

You know exactly what this brand stands for, and that consistency helps build trust and loyalty

Ecosia makes you feel like you’re part of something bigger.

You’re not just searching the web; you’re helping the planet with every click. It’s an easy way to make a positive impact without even thinking about it.

Want to become a loved brand? Our brand building experts can help. Get in touch at susannah@energypr.co.uk.