How to Genuinely Stand Out From Your Competitors

Are your inferior competitors causing you a headache? You’re not alone.

According to our LinkedIn research, 50% of marketers are struggling to stand out from their competition. Here are our my top tips for tackling this challenge.

How can you stand out if you don’t truly understand what you’re up against.

Conduct competitor analysis, see what spaces they’re being talked about in, what the sentiment is, and also what kind of PR they’re churning out.

To stand out from the competition, you need to make sure the right people are talking about you.

People waste so much time and resource trying to please everybody, when the only people that truly matter are your target audience.

To be on their radar you need to understand where they graze for information, what drives them, who inspires or influences them, their pain points and needs – this will determine how you reach the audience and what’s likely to resonate.

We’re firm believers in an audience-first approach. Conduct audience research, truly understand your customers, and everything else flows from there.

More and more consumers are making purchasing decisions on whether a brand’s purpose fits with theirs. It needs to resonate with them in some way, either by fitting their values, their identity, or their lifestyle. In fact, 94% of consumers say the brands they engage with need to have a strong purpose.

So it’s important that you’re clear on your purpose and communicate this effectively across all aspects of the business.

Be really clear about what makes you special. Your point of difference.

Remember, it must be something that the audience cares about – that means it must pass the ‘so what?’ test.

Then, commit wholeheartedly to amplifying your ‘specialness’ in a way that will reach and resonate with the audience. That means doing it consistently, creatively and for the long-term.

Still need help standing out from your competition? Get in touch at louise@energypr.co.uk.