Our Wins of the Quarter: Q2 2026

We’ve pulled together a few standout PR wins from Q2 2026 that show what’s working for our clients right now. From a regional BBC Radio interview to reactive PR coverage in target industry publications, here’s a quick rundown of three recent campaigns…

For April’s win, we’re highlighting a campaign we delivered for broadband provider, Trooli, on how UK households miscalculate their monthly bills.

The client

Trooli, the independent broadband provider that delivers full fibre internet to homes and businesses across the UK.

The brief

Our role is to build Trooli’s brand awareness in target regions, while also educating homeowners about the benefits of switching to full fibre broadband.

The solution

Our strategy prioritises reaching Trooli’s audiences in the places they spend time, using targeted media outreach and news hooks to resonate with the everyday consumer and drive brand awareness.

With the ongoing cost of living crisis and millions of Brits facing financial difficulty, we wanted to position Trooli as a consumer champion, finding ways to help with the increase in bills.

So we took a common financial grievance – unwanted or forgotten subscriptions – and turned it into a compelling news story.

Our process

We rolled out a survey to UK billpayers on how much they pay for their bills – analysing their expectations vs reality.

The data revealed how much people underestimate their bills by (a LOT), and exactly why they underestimate them.

Alongside our news story, we also created additional onsite content that advised readers how to keep track of their monthly outgoings. This provided further value – creating an incentive for journalists to link and readers to click.

The results

We landed coverage across a range of regional online and print media, successfully building the Trooli brand in the areas of the UK that the business is taregting.

Our research was also used by TechRound to inform a wider advice piece – placing Trooli front and centre in supporting the everyday consumer.

Wonderful!

Our selected win from May showcases how quick-thinking reactive PR landed our health and safety training client, RRC International, an invaluable media placement in a top tier industry publication.

The client

RRC International, the leading international provider of health & safety and environmental management qualification training.

The brief

Our role is to raise brand awareness, drive organic search with digital PR and further position RRC as go-to experts on H&S training.

The opportunity

New analysis from the International Labour Organisation revealed that 840k people die each year from health conditions linked to psychological risks – such as long working hours, job insecurity and workplace harassment.

Using our HR and health & safety PR expertise, we quickly identified that a journalist at People Management (one of the industry’s leading titles) wanted expert commentary on how HR leaders can prevent these risks and support the workforce.

Our process

Our ongoing media work with RRC had positioned them as an expert voice on psychological risks and mental health in the workplace.

This, plus our long-standing relationship with the journalist meant we secured a comment in a matter of minutes.

As it was a reactive comment based on research, we had to act fast. The journalist had a deadline of end of the day, so we worked closely with RRC to craft a comment and get sign-off swiftly.

The results

The newsjacking comment we pitched and drafted was included in the online piece, alongside three other experts. This not only secured valuable brand awareness for RRC, it also built a contextual link between them and the ILO’s research – positioning RRC as an expert on the topic in the eyes of AI search.

In June, we landed prime-time radio broadcast coverage to help Trooli engage their regional audience.

The client

Trooli, the full fibre broadband provider for homes and business across parts of the UK.

The brief

Building Trooli’s brand awareness and engaging homeowners in target regions on the benefits of switching to full fibre broadband.

Our strategy

Reach Trooli’s target audiences in the places they spend time, using targeted media outreach and news hooks to engage (and resonate with) the everyday consumer.

Our process

As part of our work to position Trooli as a consumer champion on all things IT and connectivity, we researched UK teachers to better understand children’s IT skills – surveying them on what pupils are learning in school versus what they actually need for the real world.

This study revealed a stark tech education gap: children are being niche skills like coding (that’s only used in around 6% of jobs), but lack essential digital skills like emailing, touch typing and saving Word documents!

The results

The initial sell-in was a success, securing 13 pieces of quality media coverage in our target regional publications and authoritative verticals like TechRound.

We then secured a broadcast interview for the MD of Trooli on BBC Radio Norfolk to speak on the subject. Alongside sharing the campaign’s core messaging, he was also given the opportunity to discuss regional broadband connectivity – successfully building Trooli’s brand awareness among BBC Radio Norfolk’s wide listener base.