Time Magazine & GDPR
Time in the Sky
This month, Time Magazine teamed up with Intel to create a giant Time logo made from 958 Intel drones. Spanning a height of 330 feet, the giant red text lit up the night’s sky in California in one of the biggest drone shows ever produced in the US.
The creation was devised by Intel which famously used its synchronised drone lights during the Winter Olympics in South Korea earlier this year. The spectacle, which was also shot by drone, is the first ever Time magazine cover to have been photographed in this way.
The stunt captured the attention of local residents and international media alike, successfully promoting the magazine’s special report on ‘The Drone Age’. This will cover the role drones play in monitoring the US-Mexico border and helping scientists study sea life, while also developing aerial photography capabilities.
Once Upon a GDPR
As GDPR regulations came into force at the end of May, it is likely that many businesses have experienced sleepless nights mulling over the new data protection legislation.
Spotting an opportunity, San Fransisco-based meditation app, Calm, has turned a section of the 57,509-word document from the European union into a sleep-inducing audiobook.
‘Once Upon a GDPR’, which features an extract from the 209-page document, is narrated by Peter Jefferson, the former voice of BBC’s shipping forecast and has been affectionately dubbed ‘Britain’s unofficial national lullaby’. The tale will join Calm’s Sleep Stories collection, which is a series of bedtime stories for grownups.
Commenting on the new audiobook, spokespeople at Calm said they hope to raise awareness of issues around data protection, as well as lulling people off to sleep.