A Comprehensive Media Relations Programme for the UK’s Leading Water Treatment Specialist

Maintaining Siltbuster’s Position as the Industry’s Top Authority

The Challenge

Siltbuster is the UK’s leading water treatment specialist.

Siltbuster wanted to maintain market position, raise brand awareness and drive quality traffic to its website to make selling its products into new and existing markets easier.

4.8m

Total Reach

59

Total Pieces of Coverage

1,100

Total Social Engagements

How We Helped 

These objectives were achieved through a comprehensive media relations programme. This maintained Siltbuster’s position as the leading authority on water treatment, enhanced its thought-leadership credentials and highlighted the industry-leading solutions it has across the construction, municipal, food and bev, and industrial sectors.

This included being strategic about placing targeted features with exclusively top tier media titles across Siltbuster’s key sectors, such as Water Industry Journal, Institute of Water Magazine and Construction News, as well as securing opportunities with the national press. This boosted the organisations’ visibility among important decision-makers and inspired trust in Siltbuster’s expertise, helping to drive new business.

To encourage further confidence in the Siltbuster brand, we wrote up the businesses completed projects as news stories. Again, this earned us coverage with top tier industry media read by Siltbuster’s target audiences. This demonstrated Siltbuster’s role in addressing pain points and getting the job done; once again, drumming up new business.

Another way in which we went about our proactive media relations activity was positioning Siltbuster as part of the ‘Build Back Better’ conversations post-Covid. We achieved this by providing comment pieces to the media that emphasised the importance of water treatment for keeping the UK’s waterways clean and free from pollution.

Plus we worked with Siltbuster’s local press in Monmouthshire to champion the brand as a local business success story.

We also managed the entry process for Britain’s highest official UK award for business, The Queen’s Awards for Enterprise and the industry’s top award, WWT.

The Outcome

The media relations activity:

  • Strengthened Siltbuster’s relationships with key media, reaffirming the brand as the go-to authority on water treatment
  • Brought quality leads and traffic back to the website
  • Boosted SEO
  • Improved Google ranking for key terms and phrases
  • Boosted the company’s profile to the people that matter
  • Helped make its solutions easier to sell

The media relations programme was successful in securing 59 pieces of coverage across industry media. This reached 4.8 million targeted decision-makers.

To find out more about our media relations expertise, or to discuss our other services, please do get in touch.

The Results

1.1k

Total Social Engagements

356

Brand Mentions

38

Links

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