The Need
Specialist family lawyers, Family First, needed a short PR campaign to raise its profile as a frank, effective, value-for-money firm of divorce solicitors. And as professional services PR experts, it turned to us to deliver exactly that.
How We Helped
The firm’s founder, Ursula Rice, is a leading legal expert and extremely quotable – making her a perfect brand spokesperson.
So, we focused on securing reactive media opportunities for her on topics relating to Family First’s services and target audience. This included everything from the ‘menodivorce’ trend to single solicitor divorces.
Our aim: to make Ursula the media’s ‘go to’ spokesperson when it came to divorce law. Our priority was earning coverage in national media, so that we’d reach as many potential future clients as possible.
