You are using an outdated browser. Please upgrade your browser to improve your experience
… and get you more of the results your business deserves.
Our team of experts and trusty digital toolkit can get to the heart of any sector, audience or comms challenge.
You might be looking for audience insights to propel you into a creative campaign, analysis of the media landscape to inform your brand positioning, or a competitor and category audit. Perhaps your comms strategy has become too safe and samey and you’re looking for the inspiration to go big.
You might be looking for something more one off, bespoke, or heavyweight. Great! We love it all.
I have been working with Energy PR for the best part of a decade. Over that time, Energy have developed a comprehensive and thorough understanding of our business, vision and objectives. This enables them to come up with relevant, tailored messaging and campaigns for each of the audiences that we target.
- Alexandra Giles-Brown | Head of Marketing
We now have a clear understanding of performance and we’re well equipped to create engaging content, increase website traffic and improve conversion rates.
- Chris Thompson | Partner
We’re people people. We love getting to know them – how they think, where they get their news from, what matters to them, what they’re excited by. We build personas that can actually be used to make smarter marketing and communications decisions.
As you’d expect, as a PR agency, we know the media landscape. We know the journalists and titles writing about your sector. More importantly, we know which ones are read and rated. And we know how to work with them to make sure they’re talking about you.
Because having an ear to the ground makes us better: more informed, more connected and more creative. What’s driving conversations, who’s leading them and what’s trending? We crunch the numbers and chatter to define where you fit in. But more than this, because we ‘get’ your brand we’ll identify the conversations you should own.
No one knows us better than search engines, right? So what does your audience really want to know? Are there knowledge gaps? What are the most commonly Googled questions about your business, product or service? We size up in-demand topics and uncover gems of opportunity for more people to find you.
How your audience searches for your product all the way up the funnel informs your onsite and offsite strategy: that includes digital PR, onsite content, link building and media targets. We dovetail with your technical agency. You get an integrated approach to your SEO. Nice.
The way you prioritise and deliver internal comms will reach far beyond the four walls of your business. Company culture and employer brand are now board-level priorities.
It has never been more important to keep employees informed and engaged with your company’s strategy, objectives and policies. Why? Consistent, clear and inspiring communication within your business fosters belonging, motivation and purpose: the foundation of happy teams.
And happy teams perform well, stay and thrive in your business. They become your biggest advocates both inside and outside of the business.
Because of things like Glassdoor reviews, and your customers’ interaction with your employees. If your team is happy and engaged, it will have a halo effect on your business.
But with remote and hybrid working, multi-generational workforces and all those other employee trends to grapple with, it’s easy to get your internal comms strategy wrong.
Basic internal information sharing is quite easy to manage for small businesses. But once you get above 10 employees, it gets complicated very quickly. We can help you define your long and short-term messages and methods of communication to keep your team informed and engaged.
We can help with everything from the big picture, like your company values, to the nitty gritty, like drafting your monthly internal newsletters.
We can help develop your high-level internal comms strategy, run workshops with senior leaders and help you define your brand values, positioning and internal comms roadmap.
Effective communication is business-critical during times of uncertainty, transformation and growth. We can help you create clear and consistent communication. You need all levels of the business to have buy-in and keep confidence high.
Codifying your culture is a must, but only the beginning. Regularly celebrating and reinforcing it makes the difference between a poster on the wall and truly unlocking the business benefits of a strong culture. We can help you embed the culture in the way you communicate in all corners of your business.
From recruitment to the exit interview, and everything in between – employee experience is becoming as important as the customer journey. Internal communications need to be carefully mapped out and created for all key touchpoints.
The demand on businesses to demonstrate their CSR in an honest, meaningful way comes from customers, industry peers and employees. What level of participation do you need from your employees? How will you keep them informed, how can they contribute, and does it make them feel proud to do so?
How would they like to be communicated with, and how often? Ask them, test things and measure success. Like all good communication, it should be a two-way channel.
We can help you explore the best online and offline mix for your business. Face to face, think team meetings, town halls and feedback sessions run by leaders. Online, there’s an ever-growing list of ways to do this, from Slack and email to the intranet and social media.
Media training teaches you how to effectively talk to the media – be it print, tv or radio. It will teach you what to say, how to say it, and give you the confidence to do it well.