brand-dots

Insights and Strategy

We think the best laid plans spring from genuine data-driven insights

people smiling and drinking
yellow liquid droplets
sparks

It’s the smartest way to spend your time and budget

… and get you more of the results your business deserves.

Our team of experts and trusty digital toolkit can get to the heart of any sector, audience or comms challenge.

dots-pattern
person smiling using phone

You might be looking for audience insights to propel you into a creative campaign, analysis of the media landscape to inform your brand positioning, or a competitor and category audit. Perhaps your comms strategy has become too safe and samey and you’re looking for the inspiration to go big.

You might be looking for something more one off, bespoke, or heavyweight. Great! We love it all.

reviews

Discover why top brands trust us

From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.

  • Comprehensive and thorough understanding of our business, vision and objectives

    I have been working with Energy PR for the best part of a decade. Over that time, Energy have developed a comprehensive and thorough understanding of our business, vision and objectives. This enables them to come up with relevant, tailored messaging and campaigns for each of the audiences that we target.

    - Alexandra Giles-Brown | Head of Marketing

    A house gable end with Origin bifold doors
  • Energy PR delivered insightful audience analysis and strategy

    We now have a clear understanding of performance and we’re well equipped to create engaging content, increase website traffic and improve conversion rates.

    - Chris Thompson | Partner

    people smiling
dots-pattern

Our insights and strategy services

Your audience

We’re people people. We love getting to know them – how they think, where they get their news from, what matters to them, what they’re excited by. We build personas that can actually be used to make smarter marketing and communications decisions.

The media

As you’d expect, as a PR agency, we know the media landscape. We know the journalists and titles writing about your sector. More importantly, we know which ones are read and rated. And we know how to work with them to make sure they’re talking about you.

Social listening

Because having an ear to the ground makes us better: more informed, more connected and more creative. What’s driving conversations, who’s leading them and what’s trending? We crunch the numbers and chatter to define where you fit in. But more than this, because we ‘get’ your brand we’ll identify the conversations you should own.

Search listening

No one knows us better than search engines, right? So what does your audience really want to know? Are there knowledge gaps? What are the most commonly Googled questions about your business, product or service? We size up in-demand topics and uncover gems of opportunity for more people to find you.

Keyword research

How your audience searches for your product all the way up the funnel informs your onsite and offsite strategy: that includes digital PR, onsite content, link building and media targets. We dovetail with your technical agency. You get an integrated approach to your SEO. Nice.

Searching for an agency that ‘gets you’ and will get cracking?

People dancing
white house with swimming pool and palm trees
colourful painting
soundwave

Get the latest from us follow our Instagram

Any more to add to the list? ✍️ #ick #workicks #corporateicks #corporatelingo #pragency ...

Think influencer marketing isn`t right for your business? Think again 💡

It`s easy to assume influencer marketing is just for celebrity collaborations, but that couldn`t be further from the truth.

Influencers are everywhere.

Almost every industry has influential personalities, and these individuals offer #B2B brands a shortcut to ready-made, highly engaged audiences.

Interested? Drop us a message to find out how you could be using influencers to grow your brand.

#influencermarketing #marketing #influencers #PR #b2bmarketing #b2binfluencermarketing #publicrelations #pr #pragency #comms
...

How well do the team know #GenZ slang?

#genzslang #millennial #slang #pragency #millennialoffice
...

brand-dots

Internal Communications Agency

Let your business shine bright, inside and out

microphone
person laughing on the phone

What is internal communications?

The way you prioritise and deliver internal comms will reach far beyond the four walls of your business. Company culture and employer brand are now board-level priorities.

dots-pattern
people laughing

It has never been more important to keep employees informed and engaged with your company’s strategy, objectives and policies. Why? Consistent, clear and inspiring communication within your business fosters belonging, motivation and purpose: the foundation of happy teams. 

And happy teams perform well, stay and thrive in your business. They become your biggest advocates both inside and outside of the business.

soundwave
Why is it important?

Internal communications have an intrinsic relationship with your external reputation

Because of things like Glassdoor reviews, and your customers’ interaction with your employees. If your team is happy and engaged, it will have a halo effect on your business.  

But with remote and hybrid working, multi-generational workforces and all those other employee trends to grapple with, it’s easy to get your internal comms strategy wrong.  

lightbulb

Our internal communications services

Basic internal information sharing is quite easy to manage for small businesses. But once you get above 10 employees, it gets complicated very quickly. We can help you define your long and short-term messages and methods of communication to keep your team informed and engaged.

We can help with everything from the big picture, like your company values, to the nitty gritty, like drafting your monthly internal newsletters.

Internal Communications Strategy

We can help develop your high-level  internal comms strategy, run workshops with senior leaders and help you define your brand values, positioning and internal comms roadmap.

Navigating change

Effective communication is business-critical during times of uncertainty, transformation and growth. We can help you create clear and consistent communication. You need all levels of the business to have buy-in and keep confidence high.

Reinforcing your company culture

Codifying your culture is a must, but only the beginning. Regularly celebrating and reinforcing it makes the difference between a poster on the wall and truly unlocking the business benefits of a strong culture. We can help you embed the culture in the way you communicate in all corners of your business.

Employee experience

From recruitment to the exit interview, and everything in between – employee experience is becoming as important as the customer journey. Internal communications need to be carefully mapped out and created for all key touchpoints.

Corporate social responsibility

The demand on businesses to demonstrate their CSR in an honest, meaningful way comes from customers, industry peers and employees. What level of participation do you need from your employees? How will you keep them informed, how can they contribute, and does it make them feel proud to do so?

Which channels to use

The right mix for your business can be determined by your employees’ preferences

How would they like to be communicated with, and how often? Ask them, test things and measure success. Like all good communication, it should be a two-way channel.

We can help you explore the best online and offline mix for your business. Face to face, think team meetings, town halls and feedback sessions run by leaders. Online, there’s an ever-growing list of ways to do this, from Slack and email to the intranet and social media.

person at laptop

Ready to transform your employer brand?

People dancing
white house with swimming pool and palm trees
colourful painting
soundwave

Get the latest from us follow our Instagram

Any more to add to the list? ✍️ #ick #workicks #corporateicks #corporatelingo #pragency ...

Think influencer marketing isn`t right for your business? Think again 💡

It`s easy to assume influencer marketing is just for celebrity collaborations, but that couldn`t be further from the truth.

Influencers are everywhere.

Almost every industry has influential personalities, and these individuals offer #B2B brands a shortcut to ready-made, highly engaged audiences.

Interested? Drop us a message to find out how you could be using influencers to grow your brand.

#influencermarketing #marketing #influencers #PR #b2bmarketing #b2binfluencermarketing #publicrelations #pr #pragency #comms
...

How well do the team know #GenZ slang?

#genzslang #millennial #slang #pragency #millennialoffice
...

brand-dots

Media Training

Control the narrative and build your brand

person shocked using phone
crowd with colourful smoke
sparks

What is media training?

Media training teaches you how to effectively talk to the media – be it print, tv or radio. It will teach you what to say, how to say it, and give you the confidence to do it well. 

dots-pattern
three people talking at work

Why is it important?

Because talking directly to the media is a great opportunity for your business, but one that comes with risk. When you’re in front of a journalist and a captive audience, you don’t want to get it wrong.

Interviews – especially broadcast – can feel like high stakes. Adrenaline is firing, questions can come from left field, and you have to think on your feet. 

But, if you’re well prepared, you can ace them. Once you get good at media interviews, more opportunities will come along and that ultimately is a positive thing for you and your business. 

reviews

Discover why top brands trust us

From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.

  • Energy has quickly become an important cog in our marketing wheel

    They conducted exhibitor and conference speaker outreach to create engaging and exiting content for the media in the run up to the show. This has led to an abundance of press coverage for StocExpo and also nurtured our relationships with exhibitors. All this positive media and exhibitor relations has been invaluable to the show and has no doubt contributed to the increase in visitor numbers this year.

    - StocExpo

    StocExpo exhibitors
  • My Nametags has worked with Energy PR for years, and they keep delivering excellent PR work for us

    They do a great job in coming up with good ideas and executing them. My Nametags is trying to reach parents and consumers, and we have had articles and coverage on BBC, ITV, Sky, BBC Radio, Sun, Express and Mirror to mention some.

    - Lars B Andersen | CEO

    child smiling
  • Working with the incredible Energy PR team is a true pleasure

    I always look forward to collaborating with the team! Energy PR is in tune with our Association and event-specific goals and does what is needed to create the perfect comprehensive media marketing program.

    Energy PR’s positive approach in garnering top media relationships, tailoring our messaging, and communicating our brand across multiple platforms and countries helps us meet our marketing goals and adds greatly to the success of Toy Fair!

    - Jacqueline Retzer | Director, Event Management

    toy fair crowds
dots-pattern

Our media training services

After more than 25 years of it, we know our onions. We’ve delivered exceptional, bespoke media training to spokespeople and senior leadership teams at businesses of all shapes and sizes. 

Our face to face media training arms you with the knowledge, essential tools and confidence to help you win at media interviews.

We can help you with: 

Developing messaging 

Craft clear, compelling key messages. Whether it’s in response to a crisis, or proactive brand-building, we will help you shape the narrative.

Media relations  

We’ll show you how the media operate, what journalists are looking for and how to build positive relationships with them

Interview techniques 

We’ll prepare you for interviews, teach you about the different formats, presenter styles, and  questioning techniques you might encounter. So you’re primed to deliver key messages effectively. 

Practice sessions 

Because practice makes perfect. We’ll conduct simulated interviews so you can practice and hone your interview skills. Then you can approach real media interviews calmly prepared for anything. We will advise on everything from body language to staying hydrated.

Crisis communication

The stakes are highest during a crisis. Media training is essential to contain the crisis and not inflame it through poorly controlled communications. Find out more about our specific crisis comms services.

Media training for executives, C-suite and leaders

It’s not just for crises

Understanding the media and how they work in an interview setting will help you get positive brand exposure.

We can teach you the power of storytelling to better connect with the audience, control the messaging and give your business a human face.  A great performance in the media can impress new audiences and investors alike. 

person recording a podcast

Want to tell your story to the world?

People dancing
white house with swimming pool and palm trees
colourful painting
soundwave

Get the latest from us follow our Instagram

Any more to add to the list? ✍️ #ick #workicks #corporateicks #corporatelingo #pragency ...

Think influencer marketing isn`t right for your business? Think again 💡

It`s easy to assume influencer marketing is just for celebrity collaborations, but that couldn`t be further from the truth.

Influencers are everywhere.

Almost every industry has influential personalities, and these individuals offer #B2B brands a shortcut to ready-made, highly engaged audiences.

Interested? Drop us a message to find out how you could be using influencers to grow your brand.

#influencermarketing #marketing #influencers #PR #b2bmarketing #b2binfluencermarketing #publicrelations #pr #pragency #comms
...

How well do the team know #GenZ slang?

#genzslang #millennial #slang #pragency #millennialoffice
...

brand-dots

Crisis Management Agency

Proactive and reactive reputation management

person working at laptop
pink and yellow graphic
water drop

Nobody wants a PR crisis, but they happen

They happen unexpectedly and can blow out of proportion on social media before you know what’s hit you. Acting swiftly and decisively makes all the difference

dots-pattern
microphone

What is crisis management?

It’s about dealing with a sudden emergency that could cause significant reputational damage to your business. 

Crises take many forms. It could be a serious accident at one of your sites, a product recall, a sensitive data breach or ransomware attack. It could also be an affronted ex-employee or supplier slating you on socials. 

A crisis brings increased scrutiny from the media, customers, prospects, and stakeholders, leaving you with nowhere to hide. This has the potential to seriously impact your reputation. 

Good crisis management, both on and offline, is all about containment, dampening its impact. Think damage control, providing reassurance and ending interest in the situation.

dots-pattern

Our crisis management services

Energy PR has 25 years of knowledge and experience managing crisis and issues for our clients.

There’s never a good time to have a PR crisis. So if the proverbial hits the fan, we can be on standby 24/7 to help you maintain control and weather the storm. 

Our team can help you with: 

Proactive reputation audits and crisis planning

Preparation is crucial to avoid being caught unawares. We can audit and improve your current crisis management process, identify potential issues, create a crisis communications framework and plan for different scenarios.

Leadership coaching

We work with C-suite leaders, board members, HR and legal teams and any other stakeholders to brief and coach in crisis preparedness.

Media training and interview preparation 

Ensure key company spokespeople are media-ready at a moment’s notice. In the midst of a crisis, we can also do individual interview preparation for specific, high-profile speaking opportunities. 

Reactive crisis PR

We can help you develop a position on an issue and messaging in response to a crisis. Media, social media, external stakeholders and internal audiences all need communicating with – we can do it.  

Online brand and media monitoring 

We can monitor mentions of your brand in the media and on social media in real time. Understanding how the conversation is developing, analysing sentiment and who the main contributors to the narrative are, matters. It will inform our next move. 

Online reputation management 

After the storm has passed, we can help you repair and rebuild your business’s reputation. We’ll tell proactive, positive stories to displace negative news, so it’s not the first thing someone sees when they search for you.

Want your business to be ready for anything?

People dancing
white house with swimming pool and palm trees
colourful painting
soundwave

Get the latest from us follow our Instagram

Any more to add to the list? ✍️ #ick #workicks #corporateicks #corporatelingo #pragency ...

Think influencer marketing isn`t right for your business? Think again 💡

It`s easy to assume influencer marketing is just for celebrity collaborations, but that couldn`t be further from the truth.

Influencers are everywhere.

Almost every industry has influential personalities, and these individuals offer #B2B brands a shortcut to ready-made, highly engaged audiences.

Interested? Drop us a message to find out how you could be using influencers to grow your brand.

#influencermarketing #marketing #influencers #PR #b2bmarketing #b2binfluencermarketing #publicrelations #pr #pragency #comms
...

How well do the team know #GenZ slang?

#genzslang #millennial #slang #pragency #millennialoffice
...

brand-dots

Social Media Services

Audience-first, creative and purposeful social

microphone
sparks
water drop

Social media is something that businesses, PR teams and marketers have been trying to tame for years

The pace of change is dizzying: it seems every week a new feature or platform is launching, algorithms are being updated and new topics trending. Still. Joy, opportunity and oh yes, business benefits await.

dots-pattern
person laughing

What are the benefits of social media marketing?

Brand-building

Think of your social presence as a living, breathing extension of your brand. A standalone asset. Whether that’s your social profile as a ‘destination’ or posts that show up in the feed: it all adds up to how people find, judge and remember you. We make it easy for them to do all three. Don’t forget, no one works for a company without checking their socials first. Make sure yours zing.

Community-building

A community is a powerful thing. It attracts people passionate about the same stuff, giving them somewhere to chat and share. And you’re in the thick of it because you’re making it happen. You’re vibing with your audience even when they aren’t buying, building followers and fans. You understand them and you make their feed a better place. Wonderful.

Sales-building

Social is increasingly an ecommerce tool, driving sales directly from the platforms. Even for service-led industries or B2B brands, it’s still a great way to capture sales data and leads.

reviews

Discover why top brands trust us

From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.

  • I have been blown away

    Since Energy PR has been managing our socials, the level of interaction, from quality leads, has been unbelievable. Being able to build my personal presence online, whilst also generating new business leads has been eye opening. I am more excited than ever to see what magic Team Energy can sprinkle over my account, and the Crossflow company account, as we move forward.

    - Rebecca White | Commercial Director

    cow with crossflow turbine
soundwave
Why Energy? How our social media services can help you

Audit and Insights

Want to hit the reset button on your social media presence? We’ll give you sharp, ultra-practical insights about your audience, your category, cultural shifts and the current conversation.

Not only that, we’ll run a fine tooth comb over your own social media marketing performance. By finding out exactly where you stand, we can plan your next steps and get your business Insta-ready.

person filming on phone

Strategy

With social media marketing, you get out what you put in… and it all starts with the right strategy. It’s easy to just ‘be there’, but unless you’re there with purpose, you won’t get the benefits up for grabs. What are your objectives: what exactly are you trying to achieve with your social media?

  • A shop window, driving sales
  • A community-builder, deepening engagement with current and potential customers
  • A brand destination, showcasing your values, your products
  • Employer brand asset
  • … or something else?

This will inform the metrics you need to measure success – ranging from engagement rate through to speculative job applications.

water graphic

Social media content and management

We do all the heavy-lifting: create monthly content calendars, craft copy, optimised social media assets, post… and let the results roll in.

Individual profile-building

Key C-Suite players are often time and – dare we say it – skill poor when it comes to social. We manage the profiles of individuals and take personal brands to the next level: we create content, post it and do community management too.

Training for your in house team

We offer bespoke training to you and your in-house team, who are closer to the action, equipping you to manage your social media in house. Tailor-made and ready to go.

phone taking photo of colourful wall

Want to sort your social?

People dancing
white house with swimming pool and palm trees
colourful painting
soundwave

Get the latest from us follow our Instagram

Any more to add to the list? ✍️ #ick #workicks #corporateicks #corporatelingo #pragency ...

Think influencer marketing isn`t right for your business? Think again 💡

It`s easy to assume influencer marketing is just for celebrity collaborations, but that couldn`t be further from the truth.

Influencers are everywhere.

Almost every industry has influential personalities, and these individuals offer #B2B brands a shortcut to ready-made, highly engaged audiences.

Interested? Drop us a message to find out how you could be using influencers to grow your brand.

#influencermarketing #marketing #influencers #PR #b2bmarketing #b2binfluencermarketing #publicrelations #pr #pragency #comms
...

How well do the team know #GenZ slang?

#genzslang #millennial #slang #pragency #millennialoffice
...

brand-dots

Influencer Marketing Services

Winning hearts and minds with influencers and creators

person smiling with oranges over eyes
dog wearing sunglasses
pink and yellow graphic

When you hear ‘influencer marketing’, most people think of fashion brands and outrageous budgets

But, as a marketing tactic it’s so much more than that. No matter your sector or business, there’s a way influencer marketing can work for you.

dots-pattern
microphone

Our influencer marketing services

As a communications agency, we’ve been doing influencer marketing for years. Way before social media hijacked it. It’s all about understanding who influences your target audience and finding a way for them to authentically promote your business. We can help with:

  • Planning and strategy

  • Sourcing influencers and contract negotiation

  • Briefing, co-creation and end-to-end management of influencers

  • Measurement, tracking and reporting

  • Long-term relationship building and ambassador programme management

soundwave
Our audience-first approach

Firstly, we need to understand who you’re trying to influence

We get to know your audience, their point of view, their challenges, who they’re listening to, following and where they’re spending their time. The rest of the strategy flows from there: it’s the smartest way to spend your time and your budget.

person looking off to the side

Finding the right influencers

It’s not just about people on social media with huge follower counts that make the best influencers: it can be the niche, micro or nano-influencer that get the cut through and engagement to make your message fly.

Beyond this, your business may not need social media influencers but brand advocates. After all, your relationship with your audience may not play out on social channels.

Whether you’re looking to change perception, drive sales or fast-track a brand evolution, we find the perfect fit for your business.

person smiling in front of colourful wall
What are the key benefits of influencer marketing?

A smart and strategic influencer marketing program is an essential part of your marketing toolkit.

  • Change the way people think about you. ‘Borrow’ the qualities you admire and aspire to as a business through the people you choose to collaborate with.

  • Co-creation of content, campaigns and even strategy. Because content creation takes time, and great content creation takes even more time.

  • A direct line to your audience. No one understands them like they do.

  • Trust and credibility. You can tell everyone you’re great, but it just hits harder when someone else says it.

  • Product feedback and development.

  • A short-cut to conveying a brand personality if you get the influencer choice really right.

flamingo inflatable on the sea
dots-pattern

The untapped potential of B2B influencer marketing

Many companies that sell B2B overlook the possibilities of influencers or brand advocates. That’s why B2B influencers can be so powerful. They’re under-utilised and you have an attentive audience to work with. Business audiences are ultra-engaged: we consume a lot of content, and we pay attention right until the end if it helps us do our jobs better. We share it with colleagues on Slack and bookmark it for later.

A well aimed B2B influencer programme can deliver a lot of bang for your buck.

Ready to be the brand that everyone wants?

People dancing
white house with swimming pool and palm trees
colourful painting
soundwave

Get the latest from us follow our Instagram

Any more to add to the list? ✍️ #ick #workicks #corporateicks #corporatelingo #pragency ...

Think influencer marketing isn`t right for your business? Think again 💡

It`s easy to assume influencer marketing is just for celebrity collaborations, but that couldn`t be further from the truth.

Influencers are everywhere.

Almost every industry has influential personalities, and these individuals offer #B2B brands a shortcut to ready-made, highly engaged audiences.

Interested? Drop us a message to find out how you could be using influencers to grow your brand.

#influencermarketing #marketing #influencers #PR #b2bmarketing #b2binfluencermarketing #publicrelations #pr #pragency #comms
...

How well do the team know #GenZ slang?

#genzslang #millennial #slang #pragency #millennialoffice
...

brand-dots

Content Marketing Services

Creative and purposeful content creation

blue and red smoke
flamingo inflatable on the sea
blue wavy graphic

Content marketing. Such a dry phrase, isn’t it?

Especially given its potential to transform, educate, inspire and entertain.

It’s a marketing tactic that punches above its weight: benefits can be felt straight away and accumulate over time for serious long-term gains.

dots-pattern
person laughing

Here are just a few reasons why it should feature in every business strategy:

  • Prove you’re the expert and build trust with your audience.
  • Improve SEO and increase your website traffic.
  • Educate, entertain and inspire your audience, then help them choose you, not a competitor.
  • Show who your business really is: your creative side, your storytelling and your wisdom. Naturally.
  • Great content attracts backlinks to your website that grow in value over time.

reviews

Discover why top brands trust us

From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.

  • Energy PR delivered insightful audience analysis and strategy

    We now have a clear understanding of performance and we’re well equipped to create engaging content, increase website traffic and improve conversion rates.

    - Chris Thompson | Partner

    people smiling
  • We see them as our 'trusted advisers'

    We look forward to their ideas and creativity around the areas that we are looking to focus on.

    The ‘Digging Up Britain’ reports that they created are an industry first and testament to their approach.

    - Richard Broome | Managing Director

    Digger
dots-pattern

Why Energy? Our content marketing services

Strategy

A great content marketing strategy sits at the intersection of:

  • Your audience’s passions, challenges and/or knowledge gaps
  • Your areas of expertise
  • Demand: whether that’s on social, search or the media

We use audience insights, search data and more to perfectly position you at that intersection. You get an effective, long-term, multi-channel content strategy. Wonderful.

Content creation

Whether we’re creating content for a business or a consumer audience the same is true: we’re creating for people. And given that anyone, anywhere and their AI software can churn out content these days, we know that creating content for real humans to read is more important than ever. So that’s what we do.

The form that takes? It depends. How does your audience like to consume content?

As a communications agency, we’re damn fine at writing in all its forms: features, reports, blogs, white papers, social posts, landing pages and newsletters. Not only that, we have a keen eye (and ear) for multimedia content – creating killer assets for social media, infographics, webinars and podcasts too.

B2B and technical writing

We create content for some of the most complex, varied and technical audiences out there, turning our wordsmith-ery to subjects like architecture, renewable technologies, accountancy, AI, HR software, health and safety and engineering… to name just a few.

How content marketing supports SEO

Content and SEO are like best friends who champion each other

Having content on your site is a vital way to show your audience (and search engines like Google) your all important E-E-A-T credentials (Experience, Expertise, Authority and Trust).

Having a bank of content that answers people’s frequently asked questions, educates them about your product or uniquely inspires or entertains is powerful. It’s a long-lasting way to make sure more of the right people find, remember and come back to you.

glass overflowing with water

This is where knowing and understanding your audience is critical

Content is also the cornerstone of a winning Digital PR strategy: exceptional pieces of content become irresistible reasons-to-visit for your audience and reasons-to-link for journalists. And reasons-to-rank for search engines like Google.

crowd with colourful smoke

Ready to tell your brand’s story to the world?

People dancing
white house with swimming pool and palm trees
colourful painting
soundwave

Get the latest from us follow our Instagram

Any more to add to the list? ✍️ #ick #workicks #corporateicks #corporatelingo #pragency ...

Think influencer marketing isn`t right for your business? Think again 💡

It`s easy to assume influencer marketing is just for celebrity collaborations, but that couldn`t be further from the truth.

Influencers are everywhere.

Almost every industry has influential personalities, and these individuals offer #B2B brands a shortcut to ready-made, highly engaged audiences.

Interested? Drop us a message to find out how you could be using influencers to grow your brand.

#influencermarketing #marketing #influencers #PR #b2bmarketing #b2binfluencermarketing #publicrelations #pr #pragency #comms
...

How well do the team know #GenZ slang?

#genzslang #millennial #slang #pragency #millennialoffice
...

brand-dots

Media Relations Agency

Strong, trusted relationships with your key media

people laughing
person holding balloons
colourful blurred lines

What is media relations and why is it important?

Media relations is a vital part of managing your business’s reputation and growing your brand. It’s a specific, crucial subset of PR

dots-pattern
people smiling in a group

Media relations is the skillset by which journalists are encouraged to report positively about your business

Like sharing your interesting news, expert insight, or your opinions on a trending topic.

It matters because the media is a trusted source of information for your audiences. It influences the views and decisions of people important to your business – potential customers, investors, employees, suppliers. Getting the media to say positive things about your business isn’t easy to do, but it’s incredibly powerful. 

It’s also a virtuous circle. The more you do, and the better you are at it, the more time and consideration the media will give you and your business – during the good times and the bad.

reviews

Discover why top brands trust us

From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.

  • Working with the incredible Energy PR team is a true pleasure

    I always look forward to collaborating with the team! Energy PR is in tune with our Association and event-specific goals and does what is needed to create the perfect comprehensive media marketing program.

    Energy PR’s positive approach in garnering top media relationships, tailoring our messaging, and communicating our brand across multiple platforms and countries helps us meet our marketing goals and adds greatly to the success of Toy Fair!

    - Jacqueline Retzer | Director, Event Management

    toy fair crowds
  • They have exceeded our expectations in helping us promote our show

    Energy PR have been an absolute pleasure to work with. They are enthusiastic, incredibly polite and are always prompt in response. They secured us bigger coverage of our show than we could have imagined and would highly recommend any company to use them.

    - Amber Capon | Marketing Executive

    swimming pool by the sea
  • My Nametags has worked with Energy PR for years, and they keep delivering excellent PR work for us

    They do a great job in coming up with good ideas and executing them. My Nametags is trying to reach parents and consumers, and we have had articles and coverage on BBC, ITV, Sky, BBC Radio, Sun, Express and Mirror to mention some.

    - Lars B Andersen | CEO

    child smiling
  • Energy PR have worked with Siltbuster for many years providing full media relations

    Its creativity and drive are a great asset to us, particularly pitching thought-leadership pieces and feature ideas to our target publications.

    Along with a strong amount of media coverage, with their help we have won several awards. The team are responsive, personable and great to work with.

    - Sol Sunnarvik | Marketing Manager

    Siltbuster site
  • Energy has quickly become an important cog in our marketing wheel

    They conducted exhibitor and conference speaker outreach to create engaging and exiting content for the media in the run up to the show. This has led to an abundance of press coverage for StocExpo and also nurtured our relationships with exhibitors. All this positive media and exhibitor relations has been invaluable to the show and has no doubt contributed to the increase in visitor numbers this year.

    - StocExpo

    StocExpo exhibitors
soundwave

Our media relations services

As with everything we do at Energy PR, we take a relationships-first, audience-first approach to our media relations services

Through rigorous research, we know which papers, magazines, blogs, podcasts, TV shows and radio programmes your target audiences enjoy. We don’t get coverage for the sake of it. We want media coverage that makes a difference.

We have strong, long-standing relationships with journalists, editors and other key influencers. We’re clever with ideas, and provide reliably excellent stories, data and insights. We will make you their go-to expert. The result? A buzz around your business among precisely the people you’re trying to reach.

person if front of colourful graffiti wall
dots-pattern

Our services include: 

  • Media audits 
  • Media briefings and facilitating meet and greets with editors
  • Creating a matrix of issues and messaging for your company
  • Securing regular coverage in key media – including news generation and feature writing
  • Monitoring and measuring the success of coverage
  • Newsjacking and responding to relevant breaking news 
  • Managing enquiries from journalists
  • Securing and organising interviews

What is the difference between PR and media relations?

Media relations is just one of many tools in the PR toolbox

It is about working with journalists to generate positive media coverage.

Public relations is broader than just media relations. It is about managing the relationship between a business and all its stakeholders. That could be the general public, customers, prospects, potential investors, employees, suppliers, government and trade bodies. Doing this might involve any number of tools and techniques. Read more about our approach to PR.

person working at laptop

Ready to become the brand everyone’s talking about?

People dancing
white house with swimming pool and palm trees
colourful painting
soundwave

Get the latest from us follow our Instagram

Any more to add to the list? ✍️ #ick #workicks #corporateicks #corporatelingo #pragency ...

Think influencer marketing isn`t right for your business? Think again 💡

It`s easy to assume influencer marketing is just for celebrity collaborations, but that couldn`t be further from the truth.

Influencers are everywhere.

Almost every industry has influential personalities, and these individuals offer #B2B brands a shortcut to ready-made, highly engaged audiences.

Interested? Drop us a message to find out how you could be using influencers to grow your brand.

#influencermarketing #marketing #influencers #PR #b2bmarketing #b2binfluencermarketing #publicrelations #pr #pragency #comms
...

How well do the team know #GenZ slang?

#genzslang #millennial #slang #pragency #millennialoffice
...

brand-dots

PR Services

Award-winning, audience-first PR services for B2B and B2C brands

colourful hallway
people working and smiling
yellow balls

We're experts in building, managing and protecting reputations

How do we do that? In so many ways. All of which are tailored just for you.

We get the right people talking about you: journalists, the media, industry experts, content creators, influencers, brand ambassadors and of course, your target audience. On and offline. 

dots-pattern
people in a meeting

We tell your stories in distinct and memorable ways, so your personality shines through

We make sure your brand is in all the places your audience grazes for information. 

We cleverly build momentum using everything from thought leadership to creative campaigns. 

We accelerate your brand awareness with stunts and high impact creativity. 

We get you face to face with your audience through events, speaker opportunities, or community relations.

We teach you how to effectively engage with internal and external audiences in the good times and the bad.

reviews

Discover why top brands trust us

From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.

  • They have exceeded our expectations in helping us promote our show

    Energy PR have been an absolute pleasure to work with. They are enthusiastic, incredibly polite and are always prompt in response. They secured us bigger coverage of our show than we could have imagined and would highly recommend any company to use them.

    - Amber Capon | Marketing Executive

    swimming pool by the sea
  • My Nametags has worked with Energy PR for years, and they keep delivering excellent PR work for us

    They do a great job in coming up with good ideas and executing them. My Nametags is trying to reach parents and consumers, and we have had articles and coverage on BBC, ITV, Sky, BBC Radio, Sun, Express and Mirror to mention some.

    - Lars B Andersen | CEO

    child smiling
  • The team is a delight to work with, always happy to go over and above, and are also our friends

    Energy PR has been our close partner on our events for around 15 years, and has been key in helping to build particularly our packaging events brand in the UK. They work collaboratively, creatively and reliably to deliver excellent service and results!

    - Alison Church | Chief Marketing Officer

    Visitors at AntwerpXL
  • Energy PR have worked with Siltbuster for many years providing full media relations

    Its creativity and drive are a great asset to us, particularly pitching thought-leadership pieces and feature ideas to our target publications.

    Along with a strong amount of media coverage, with their help we have won several awards. The team are responsive, personable and great to work with.

    - Sol Sunnarvik | Marketing Manager

    Siltbuster site
soundwave

Our way of doing things

We’re people-first

We always start with your audience, the people you’re trying to talk to. We understand how to get their attention, so when the time is right, they’re primed to buy from you, join you, recommend you… whatever it is you’re trying to achieve.

Find out about more about our audience-first approach.

People dancing

Strategy

Our strategy will be rooted in you and your current comms challenge. Whether your situation is good, bad or ugly, we can help with it all.

We’ll devise the smartest way to use your budget with a strategy grounded in genuine insights, true audience understanding and a tasty dose of creativity.

lightbulb
dots-pattern

Some of our PR services:

Thought leadership

We’ll make you the go-to experts in your field.  So that when journalists need insight or comment – they come straight to you. 

Creative campaigns

For when you want to command attention, change hearts and minds or ignite a conversation. Ideal for a product launch, at peak season for your industry, or just at a time when your natural company news has slowed.

Award entries and case studies

Need proof your business is brilliant? From researching influential industry awards to writing glowing award entries and case studies, we’ll help you get more of the recognition your business deserves. 

Press office

We’re a well-oiled machine when it comes to press office, offering media monitoring, media relations, press releases, newsjacking, building data stories, media briefings and more.

Events 

Being face to face with your audiences is powerful stuff. We make that happen. Handling as much or as little of the process as you need. 

Speaker opportunities

Want the chance to speak at someone else’s event? We’ll make that happen too.

dots-pattern

What are the benefits of PR?

Brand awareness and brand-building for sales. Reach your audience not just when they’re in market but before it too, before they know who you are. Once they see you popping up in all the right places, saying things that resonate with, inspire or interest them, they’re more likely to remember you and buy from you.

Building employer brand. So that staff get what you stand for and why they want to stay with you, and would-be employees are inspired to join you. 

Proactive and reactive reputation-building and management. Damage limitation in the eye of a media storm is one thing. Proactively building a good reputation is another: so people know who you are and what your business stands for. 

person smiling

Credibility and trust. In a world where businesses can advertise almost anywhere, we’ve become immune to ads. That’s why everyone wants editors, influencers and experts to talk about their brands and businesses. It has more cut-through with the audience. It’s credible. It’s powerful. Understandably this is much harder to do than simply handing over the cash for advertising. But it’s undoubtedly better. 

Support SEO and commercial objectives. Public relations professionals were building credibility and trust long before the internet came along. Even now, this is the criteria Google is looking for when deciding who to rank.

Impress potential investors. One of the first things they’ll do is look at your online presence and talk to others in the industry. So we make sure that when they do, you’re well-known, respected and showing up in all the right places.

Become a category leader. Own the conversation and steal the show from your competitors. 

yellow liquid droplets

Sounds wonderful, but how do we measure it?

People say PR is hard to measure.

We disagree. 

We report on immediate outputs: pieces of coverage, the domain authority, brand mentions, key messages, links – to name a few. We also track the outcomes that are influenced by our PR services like brand search, keyword positions, downloads, organic and direct traffic to your website. Staff feedback and metrics, audience sentiment, reviews, and anecdotal feedback can also be important measures to capture.

We love seeing the cumulative impact of our PR activity building and gaining momentum, and we love handing you meaningful data to tell your stakeholders and shape your future activity.

brand-dots

Why Energy PR?

We’re a PR agency that thrives in both the business-to-business and consumer PR world, and that’s thanks to our extremely talented team.

We’re no one-trick pony. There are no off-the-shelf programmes from us. We have a unique breadth of experience combined with an extensive PR service offering. So you get the right solution tailored specifically to deliver your needs.

No matter your industry, no matter your challenge

This means our brand of B2B and B2C PR is bang on – creative, rigorous and results driven.

Have a question about PR, or want to know what it’s like to work with us? We have (almost) all the answers in our advice centre.

Time to hit ‘reset’ on your comms strategy?

Find out how much more your business is capable of

People dancing
white house with swimming pool and palm trees
colourful painting
soundwave

Get the latest from us follow our Instagram

Any more to add to the list? ✍️ #ick #workicks #corporateicks #corporatelingo #pragency ...

Think influencer marketing isn`t right for your business? Think again 💡

It`s easy to assume influencer marketing is just for celebrity collaborations, but that couldn`t be further from the truth.

Influencers are everywhere.

Almost every industry has influential personalities, and these individuals offer #B2B brands a shortcut to ready-made, highly engaged audiences.

Interested? Drop us a message to find out how you could be using influencers to grow your brand.

#influencermarketing #marketing #influencers #PR #b2bmarketing #b2binfluencermarketing #publicrelations #pr #pragency #comms
...

How well do the team know #GenZ slang?

#genzslang #millennial #slang #pragency #millennialoffice
...

brand-dots

Digital PR Agency

Digital PR agency with a unique approach

colourful hallway
silhouettes on colours
blue wavy graphic

Digital PR is SEO strategy, delivered using PR tactics

It’s long-lasting, online reputation-building, designed to build your authority and trust in the eyes of your audience, and search engines like Google

dots-pattern
silhouette of people

We build your brand in the places that matter most to your audience

Whether that’s coverage in the media titles, magazines or websites they read, mentions by the socials they follow, or sparking conversation on the radio. If your audience are there, we make sure you are too. Your business, front of mind and at their fingertips.

reviews

Discover why top brands trust us

From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.

  • Energy PR delivered insightful audience analysis and strategy

    We now have a clear understanding of performance and we’re well equipped to create engaging content, increase website traffic and improve conversion rates.

    - Chris Thompson | Partner

    people smiling
  • Relevant, tailored and poignant messaging and campaigns

    Energy have developed a comprehensive and thorough understanding of our business, vision and objectives. This enables them to come up with relevant, tailored messaging and campaigns for each of the audiences that we target. We recently started a new digital PR venture with them, so I am excited to see the results that it yields.

    - Alexandra Giles-Brown | Head of Marketing

    A house gable end with Origin bifold doors
soundwave

Our Digital PR services: we build relationships AND links

For us, it's more than just link building

Think about your brand’s online ‘footprint’ as an accumulation of all the stories, mentions, content and discussions about you. We connect meaningfully with your audience, journalists, influencers and industry experts. This gives search engines all the proof they’re looking for about you. Better footprint, better results.

And because we’re always thinking beyond links, and keeping you audience front and centre of our Digital PR, our approach is water-tight and future-proof. It can withstand algorithm updates and social platforms coming and going, and lives on in a cookie-less world.

silhouette of people

Our Digital PR specialists use insights and data to build the right strategy for your brand

The outcome?

More branded searches, more share of search and most importantly more traffic to your website.

person looking off to the side
brand-dots

Sounds good, right? Here’s how we achieve more for you:

Insight

Keyword research
Competitor audit
Persona insight
Content audit
Media audit
Backlink gap analysis

Strategy

SEO strategy
Media relations strategy
Content strategy
Influencer strategy
Reporting

Content

Content calendar
On page copy
Outreach and media assets
Surveys, case studies, reports, blogs etc
Video
Social media content

Outreach

Media relations
Outreach
Social content
Link reclamation
Newsjacking

What are the benefits of Digital PR to your business?

It can increase website traffic in (at least) 4 ways:

  1. Improved rankings for generic searches
  2. Increased branded searches
  3. Content discovery through related searches for purpose-built content, like tools, guides and blogs
  4. Clicks from links in high quality media coverage

It’s measurable: we can demonstrate ROI, inform smarter business decisions and lock down long-term investment

It can reduce a reliance on PPC spending over time, as you’re supplementing paid traffic with your organic presence in the SERPs (search engine results pages).

It cements your business as an authority in your sector: consistent earned media and PR coverage in publications your target audience reads and trusts reinforces your expertise and keeps you front of mind.

The result? More qualified traffic to your site, more leads and more sales. Marvellous.

brand-dots

What are the key tactics used in Digital PR?

The essence of a great Digital PR campaign? Amazing content that’s long-lasting and irresistible to your audience. Born out of (and validated by) insights and analysis, search demand and knowing your audience inside and out – it’s content that:

Gets talked about

Attracts traffic

Entertains, educates or inspires

Connects to your business

Other successful tactics can look and feel similar to identifying news angles in PR: commissioning a survey, desk research, compelling data hooks, stunts, reports and more.

Ready to grow? If you’re curious how Digital PR could generate more for your business

People dancing
white house with swimming pool and palm trees
colourful painting
soundwave

Get the latest from us follow our Instagram

Any more to add to the list? ✍️ #ick #workicks #corporateicks #corporatelingo #pragency ...

Think influencer marketing isn`t right for your business? Think again 💡

It`s easy to assume influencer marketing is just for celebrity collaborations, but that couldn`t be further from the truth.

Influencers are everywhere.

Almost every industry has influential personalities, and these individuals offer #B2B brands a shortcut to ready-made, highly engaged audiences.

Interested? Drop us a message to find out how you could be using influencers to grow your brand.

#influencermarketing #marketing #influencers #PR #b2bmarketing #b2binfluencermarketing #publicrelations #pr #pragency #comms
...

How well do the team know #GenZ slang?

#genzslang #millennial #slang #pragency #millennialoffice
...