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Audience Insights and Strategy

We think the best laid plans spring from genuine data-driven insights

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It’s the smartest way to spend your time and budget

… and get you more of the results your business deserves.

Our team of experts and trusty digital toolkit can get to the heart of any sector, audience or comms challenge.

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You might be looking for audience insights to propel you into a creative campaign, analysis of the media landscape to inform your brand positioning, or a competitor and category audit. Perhaps your comms strategy has become too safe and samey and you’re looking for the inspiration to go big.

You might be looking for something more one off, bespoke, or heavyweight. Great! We love it all.

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Discover why top UK & international brands trust us

From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.

    • Uncovering invaluable audience insights for Nexia

      “Energy PR provided a detailed and comprehensive audience profile for my international marketing team. It has been used globally for over 18 months and has helped with our recruitment of trainee accountants in Europe, Africa and North America.”

      - Robert Hazelton | head of Marketing and Business Development

    • Engaging Origin Global's target ICPs

      “I have been working with Energy PR for the best part of a decade. Over that time, Energy have developed a comprehensive and thorough understanding of our business, vision and audiences. This enables them to come up with relevant, tailored messaging and campaigns for each of the audiences that we target.”

      - Alexandra Giles-Brown | Head of Marketing

    • Analysing Weller's target audience

      “Energy PR delivered insightful audience analysis and strategy. We now have a clear understanding of performance and we’re well equipped to create engaging content, increase website traffic and improve conversion rates.”

      - Chris Thompson | Partner

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    Our insights and strategy services

    Your audience

    We’re people people. We love getting to know them – how they think, where they get their news from, what matters to them, what they’re excited by. We build audience personas that can actually be used to make smarter marketing and communications decisions.

    The media

    As you’d expect, as a PR agency, we know the media landscape. We know the journalists and titles writing about your sector. More importantly, we know which ones are read and rated. And we know how to work with them to make sure they’re talking about you.

    Social listening

    Because having an ear to the ground makes us better: more informed, more connected and more creative. What’s driving conversations, who’s leading them and what’s trending? We crunch the numbers and chatter to define where you fit in. But more than this, because we ‘get’ your brand we’ll identify the conversations you should own.

    Search listening

    No one knows us better than search engines, right? So what does your audience really want to know? Are there knowledge gaps? What are the most commonly Googled questions about your business, product or service? We size up in-demand topics and uncover gems of opportunity for more people to find you.

    Keyword research

    How your audience searches for your product all the way up the funnel informs your onsite and offsite strategy: that includes digital PR, onsite content, link building and media targets. We dovetail with your technical agency. You get an integrated approach to your SEO. Nice.

    Searching for an agency that ‘gets you’ and will get cracking?

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    Internal Communications Agency

    Let your business shine bright, inside and out

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    What is internal communications?

    The way you prioritise and deliver internal comms will reach far beyond the four walls of your business. Company culture and employer brand are now board-level priorities.

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    It has never been more important to keep employees informed and engaged with your company’s strategy, objectives and policies. Why? Consistent, clear and inspiring communication within your business fosters belonging, motivation and purpose: the foundation of happy teams. 

    And happy teams perform well, stay and thrive in your business. They become your biggest advocates both inside and outside of the business.

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    Why is it important?

    Internal communications have an intrinsic relationship with your external reputation

    Because of things like Glassdoor reviews, and your customers’ interaction with your employees. If your team is happy and engaged, it will have a halo effect on your business.  

    But with remote and hybrid working, multi-generational workforces and all those other employee trends to grapple with, it’s easy to get your internal comms strategy wrong.  

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    Our internal communications services

    Basic internal information sharing is quite easy to manage for small businesses. But once you get above 10 employees, it gets complicated very quickly. We can help you define your long and short-term messages and methods of communication to keep your team informed and engaged.

    We can help with everything from the big picture, like your company values, to the nitty gritty, like drafting your monthly internal newsletters.

    Internal Communications Strategy

    We can help develop your high-level  internal comms strategy, run workshops with senior leaders and help you define your brand values, positioning and internal comms roadmap.

    Navigating change

    Effective communication is business-critical during times of uncertainty, transformation and growth. We can help you create clear and consistent communication. You need all levels of the business to have buy-in and keep confidence high.

    Reinforcing your company culture

    Codifying your culture is a must, but only the beginning. Regularly celebrating and reinforcing it makes the difference between a poster on the wall and truly unlocking the business benefits of a strong culture. We can help you embed the culture in the way you communicate in all corners of your business.

    Employee experience

    From recruitment to the exit interview, and everything in between – employee experience is becoming as important as the customer journey. Internal communications need to be carefully mapped out and created for all key touchpoints.

    Corporate social responsibility

    The demand on businesses to demonstrate their CSR in an honest, meaningful way comes from customers, industry peers and employees. What level of participation do you need from your employees? How will you keep them informed, how can they contribute, and does it make them feel proud to do so?

    Which channels to use

    The right mix for your business can be determined by your employees’ preferences

    How would they like to be communicated with, and how often? Ask them, test things and measure success. Like all good communication, it should be a two-way channel.

    We can help you explore the best online and offline mix for your business. Face to face, think team meetings, town halls and feedback sessions run by leaders. Online, there’s an ever-growing list of ways to do this, from Slack and email to the intranet and social media.

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    Ready to transform your employer brand?

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    Media Training UK

    Control the narrative and build your brand

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    What does media training deliver?

    Media training teaches you how to effectively talk to the media – be it print, tv or radio. It will teach you what to say, how to say it, and give you the confidence to do it well. 

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    Why is it important?

    Because talking directly to the media is a great opportunity for your business, but one that comes with risk. When you’re in front of a journalist and a captive audience, you don’t want to get it wrong.

    Interviews – especially broadcast – can feel like high stakes. Adrenaline is firing, questions can come from left field, and you have to think on your feet. 

    But, if you’re well prepared, you can ace them. Once you get good at media interviews, more opportunities will come along and that ultimately is a positive thing for you and your business. 

    reviews

    Discover why top UK & international brands trust us

    From transforming well-known businesses to launching innovative new brands, we’re a results-driven, full-service PR agency.

      • Boosting event attendance for StockExpo

        “Energy PR has a strong track record for promoting major international shows, which is why we choose to work with them on several of our exhibitions. They conducted exhibitor and conference speaker outreach to create engaging and exiting content for the media in the run up to the show. This has led to an abundance of press coverage for StocExpo and also nurtured our relationships with exhibitors. All this positive media and exhibitor relations has been invaluable to the show and has no doubt contributed to the increase in visitor numbers this year.”

        - StocExpo

      • Scaling the My Nametags brand nationwide

        “My Nametags has worked with Energy PR for years, and they keep delivering excellent PR work for us. They do a great job in coming up with good ideas and executing them. My Nametags is trying to reach parents and consumers, and we have had articles and coverage on BBC, ITV, Sky, BBC Radio, Sun, Express and Mirror to mention some.”

        - Lars B Andersen | CEO

      • Successfully promoting Toy Fair New York

        “Energy PR is in tune with our Association and event-specific goals and does what is needed to create the perfect comprehensive media marketing program. Their positive approach in garnering top media relationships, tailoring our messaging, and communicating our brand across multiple platforms and countries helps us meet our marketing goals and adds greatly to the success of Toy Fair!”

        - Jacqueline Retzer | Director, Event Management

      Our media training services

      After more than 25 years of it, we know our onions. We’ve delivered exceptional, bespoke media training to spokespeople and senior leadership teams at businesses of all shapes and sizes. 

      Our face to face media training arms you with the knowledge, essential tools and confidence to help you win at media interviews. We can help you with: 

      Developing messaging 

      Craft clear, compelling key messages. Whether it’s in response to a crisis, or proactive brand-building, we will help you shape the narrative.

      Interview techniques 

      We’ll prepare you for interviews, teach you about the different formats, presenter styles, and  questioning techniques you might encounter. So you’re primed to deliver key messages effectively.

       

       

      Practice sessions 

      Because practice makes perfect. We’ll conduct simulated interviews so you can practice and hone your interview skills. Then you can approach real media interviews calmly prepared for anything. We will advise on everything from body language to staying hydrated.

      Crisis communication

      The stakes are highest during a crisis. Media training is essential to contain the crisis and not inflame it through poorly controlled communications. Find out more about our specific crisis comms services.

      Media relations

      We’ll show you how the media operate, what journalists are looking for and how to build positive relationships with them.

      Media training for executives, C-suite and leaders

      It’s not just for crises

      Understanding the media and how they work in an interview setting will help you get positive brand exposure.

      We can teach you the power of storytelling to better connect with the audience, control the messaging and give your business a human face.  A great performance in the media can impress new audiences and investors alike. 

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      Want to tell your story to the world?

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      Crisis Management Agency

      Proactive and reactive reputation management

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      Nobody wants a PR crisis, but they happen

      They happen unexpectedly and can blow out of proportion on social media before you know what’s hit you. Acting swiftly and decisively makes all the difference

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      What is crisis management?

      It’s about dealing with a sudden emergency that could cause significant reputational damage to your business. 

      Crises take many forms. It could be a serious accident at one of your sites, a product recall, a sensitive data breach or ransomware attack. It could also be an affronted ex-employee or supplier slating you on socials. 

      A crisis brings increased scrutiny from the media, customers, prospects, and stakeholders, leaving you with nowhere to hide. This has the potential to seriously impact your reputation. 

      Good crisis management, both on and offline, is all about containment, dampening its impact. Think damage control, providing reassurance and ending interest in the situation.

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      Our crisis management services

      Energy PR has 25 years of knowledge and experience managing crisis and issues for our clients.

      There’s never a good time to have a PR crisis. So if the proverbial hits the fan, we can be on standby 24/7 to help you maintain control and weather the storm. 

      Our team can help you with: 

      Proactive reputation audits and crisis planning

      Preparation is crucial to avoid being caught unawares. We can audit and improve your current crisis management process, identify potential issues, create a crisis communications framework and plan for different scenarios.

      Leadership coaching

      We work with C-suite leaders, board members, HR and legal teams and any other stakeholders to brief and coach in crisis preparedness.

      Media training and interview preparation 

      Ensure key company spokespeople are media-ready at a moment’s notice. In the midst of a crisis, we can also do individual interview preparation for specific, high-profile speaking opportunities. 

      Reactive crisis PR

      We can help you develop a position on an issue and messaging in response to a crisis. Media, social media, external stakeholders and internal audiences all need communicating with – we can do it.  

      Online brand and media monitoring 

      We can monitor mentions of your brand in the media and on social media in real time. Understanding how the conversation is developing, analysing sentiment and who the main contributors to the narrative are, matters. It will inform our next move. 

      Online reputation management 

      After the storm has passed, we can help you repair and rebuild your business’s reputation. We’ll tell proactive, positive stories to displace negative news, so it’s not the first thing someone sees when they search for you.

      Want your business to be ready for anything?

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      Social Media Services

      Audience-first, creative and purposeful social

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      Social media is something that businesses, PR teams and marketers have been trying to tame for years

      The pace of change is dizzying: it seems every week a new feature or platform is launching, algorithms are being updated and new topics trending. Still. Joy, opportunity and oh yes, business benefits await.

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      What are the benefits of social media marketing?

      Brand-building

      Think of your social presence as a living, breathing extension of your brand. A standalone asset. Whether that’s your social profile as a ‘destination’ or posts that show up in the feed: it all adds up to how people find, judge and remember you. We make it easy for them to do all three. Don’t forget, no one works for a company without checking their socials first. Make sure yours zing.

      Community-building

      A community is a powerful thing. It attracts people passionate about the same stuff, giving them somewhere to chat and share. And you’re in the thick of it because you’re making it happen. You’re vibing with your audience even when they aren’t buying, building followers and fans. You understand them and you make their feed a better place. Wonderful.

      Sales-building

      Social is increasingly an ecommerce tool, driving sales directly from the platforms. Even for service-led industries or B2B brands, it’s still a great way to capture sales data and leads.

      reviews

      Discover why top UK & international brands trust us

      From transforming well-known businesses to launching innovative new brands, we’re a results-driven, full-service PR agency.

      • Supercharging Crossflow Energy's social media performance

        Since Energy PR has been managing our socials, the level of interaction, from quality leads, has been unbelievable. Being able to build my personal presence online, whilst also generating new business leads has been eye opening. I am more excited than ever to see what magic Team Energy can sprinkle over my account, and the Crossflow company account, as we move forward.

        - Rebecca White | Commercial Director

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      Why Energy? How our social media services can help you

      Audit and Insights

      Want to hit the reset button on your social media presence? We’ll give you sharp, ultra-practical insights about your audience, your category, cultural shifts and the current conversation.

      Not only that, we’ll run a fine tooth comb over your own social media marketing performance. By finding out exactly where you stand, we can plan your next steps and get your business Insta-ready.

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      Strategy

      With social media marketing, you get out what you put in… and it all starts with the right strategy. It’s easy to just ‘be there’, but unless you’re there with purpose, you won’t get the benefits up for grabs. What are your objectives: what exactly are you trying to achieve with your social media?

      • A shop window, driving sales
      • A community-builder, deepening engagement with current and potential customers
      • A brand destination, showcasing your values, your products
      • Employer brand asset
      • … or something else?

      This will inform the metrics you need to measure success – ranging from engagement rate through to speculative job applications.

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      Social media content and management

      We do all the heavy-lifting: create monthly content calendars, craft copy, optimised social media assets, post… and let the results roll in.

      Individual profile-building

      Key C-Suite players are often time and – dare we say it – skill poor when it comes to social. We manage the profiles of individuals and take personal brands to the next level: we create content, post it and do community management too.

      Training for your in house team

      We offer bespoke training to you and your in-house team, who are closer to the action, equipping you to manage your social media in house. Tailor-made and ready to go.

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      Want to sort your social?

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      Influencer Marketing Services

      Winning hearts and minds with influencers and creators

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      When you hear ‘influencer marketing’, most people think of fashion brands and outrageous budgets

      But, as a marketing tactic it’s so much more than that. No matter your sector or business, there’s a way influencer marketing can work for you.

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      Our influencer marketing services

      As a communications agency, we’ve been doing influencer marketing for years. Way before social media hijacked it. It’s all about understanding who influences your target audience and finding a way for them to authentically promote your business. We can help with:

      • Planning and strategy

      • Sourcing influencers and contract negotiation

      • Briefing, co-creation and end-to-end management of influencers

      • Measurement, tracking and reporting

      • Long-term relationship building and ambassador programme management

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      Our audience-first approach

      Firstly, we need to understand who you’re trying to influence

      We get to know your audience, their point of view, their challenges, who they’re listening to, following and where they’re spending their time. The rest of the strategy flows from there: it’s the smartest way to spend your time and your budget.

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      Finding the right influencers

      It’s not just about people on social media with huge follower counts that make the best influencers: it can be the niche, micro or nano-influencers that get the cut through and engagement to make your message fly.

      Beyond this, your business may not need social media influencers but brand advocates. After all, your relationship with your audience may not play out on social channels.

      Whether you’re looking to change perception, drive sales or fast-track a brand evolution, we find the perfect fit for your business.

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      What are the key benefits of influencer marketing?

      A smart and strategic influencer marketing program is an essential part of your marketing toolkit.

      • Change the way people think about you. ‘Borrow’ the qualities you admire and aspire to as a business through the people you choose to collaborate with.

      • Co-creation of content, campaigns and even strategy. Because content creation takes time, and great content creation takes even more time.

      • A direct line to your audience. No one understands them like they do.

      • Trust and credibility. You can tell everyone you’re great, but it just hits harder when someone else says it.

      • Product feedback and development.

      • A short-cut to conveying a brand personality if you get the influencer choice really right.

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      The untapped potential of B2B influencer marketing

      Many companies that sell B2B overlook the possibilities of influencers or brand advocates. That’s why B2B influencers can be so powerful. They’re under-utilised and you have an attentive audience to work with. Business audiences are ultra-engaged: we consume a lot of content, and we pay attention right until the end if it helps us do our jobs better. We share it with colleagues on Slack and bookmark it for later.

      A well aimed B2B influencer programme can deliver a lot of bang for your buck.

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      Our influencer marketing case studies

      Ready to be the brand that everyone wants?

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      Content Marketing Services

      Creative and purposeful content creation

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      Content marketing. Such a dry phrase, isn’t it?

      Especially given its potential to transform, educate, inspire and entertain.

      It’s a marketing tactic that punches above its weight: benefits can be felt straight away and accumulate over time for serious long-term gains.

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      Here are just a few reasons why it should feature in every business strategy:

      • Prove you’re the expert and build trust with your audience.
      • Improve SEO and increase your website traffic.
      • Educate, entertain and inspire your audience, then help them choose you, not a competitor.
      • Show who your business really is: your creative side, your storytelling and your wisdom. Naturally.
      • Great content attracts backlinks to your website that grow in value over time.

      reviews

      Discover why top UK & international brands trust us

      From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.

        • Analysing Weller's target audience

          “Energy PR delivered insightful audience analysis and strategy. We now have a clear understanding of performance and we’re well equipped to create engaging content, increase website traffic and improve conversion rates.”

          - Chris Thompson | Partner

        • Positioning Ridge LLP as an industry leader

          “Working with Energy is by far the best thing we’ve done. It’s taken our practice in the sector to a whole other level and prompted concrete business opportunities. So many people I speak to have seen the report. We’re now automatically recognised and come to as specialists in this area – which is fantastic.”

          - Liz Sparrow | Partner, Science and Tech Lead

        • Guiding LSBUD's industry growth

          “We see Energy PR as our ‘trusted advisers’. We look forward to their ideas and creativity around the areas that we are looking to focus on. The ‘Digging Up Britain’ reports that they created are an industry first and testament to their approach.”

          - Richard Broome | Managing Director

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        Why Energy? Our content marketing services

        Strategy

        A great content marketing strategy sits at the intersection of:

        • Your audience’s passions, challenges and/or knowledge gaps
        • Your areas of expertise
        • Demand: whether that’s on social, search or the media

        We use audience insights, search data and more to perfectly position you at that intersection. You get an effective, long-term, multi-channel content strategy. Wonderful.

        Content creation

        Whether we’re creating content for a business or a consumer audience the same is true: we’re creating for people. And given that anyone, anywhere and their AI software can churn out content these days, we know that creating content for real humans to read is more important than ever. So that’s what we do.

        The form that takes? It depends. How does your audience like to consume content?

        As a communications agency, we’re damn fine at writing in all its forms: features, reports, blogs, white papers, social posts, landing pages and newsletters. Not only that, we have a keen eye (and ear) for multimedia content – creating killer assets for social media, infographics, webinars and podcasts too.

        B2B and technical writing

        We create content for some of the most complex, varied and technical audiences out there, turning our wordsmith-ery to subjects like architecture, renewable technologies, accountancy, AI, HR software, health and safety and engineering… to name just a few.

        How content marketing supports SEO

        Content and SEO are like best friends who champion each other

        Having content on your site is a vital way to show your audience (and search engines like Google) your all important E-E-A-T credentials (Experience, Expertise, Authority and Trust).

        Having a bank of content that answers people’s frequently asked questions, educates them about your product or uniquely inspires or entertains is powerful. It’s a long-lasting way to make sure more of the right people find, remember and come back to you.

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        This is where knowing and understanding your audience is critical

        Content is also the cornerstone of a winning Digital PR strategy: exceptional pieces of content become irresistible reasons-to-visit for your audience and reasons-to-link for journalists. And reasons-to-rank for search engines like Google.

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        Ready to tell your brand’s story to the world?

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        Media Relations Agency

        Strong, trusted relationships with your key media

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        Why is media relations so important?

        Media relations is a vital part of managing your business’s reputation and growing your brand. It’s a specific, crucial subset of PR

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        Media relations is the skillset by which journalists are encouraged to report positively about your business

        Like sharing your interesting news, expert insight, or your opinions on a trending topic.

        It matters because the media is a trusted source of information for your audiences. It influences the views and decisions of people important to your business – potential customers, investors, employees, suppliers. Getting the media to say positive things about your business isn’t easy to do, but it’s incredibly powerful. 

        It’s also a virtuous circle. The more you do, and the better you are at it, the more time and consideration the media will give you and your business – during the good times and the bad.

        reviews

        Discover why top UK & international brands trust us

        From transforming well-known businesses to launching innovative new brands, we’re a results-driven, full-service PR agency.

          • Successfully promoting Toy Fair New York

            “Energy PR is in tune with our Association and event-specific goals and does what is needed to create the perfect comprehensive media marketing program. Their positive approach in garnering top media relationships, tailoring our messaging, and communicating our brand across multiple platforms and countries helps us meet our marketing goals and adds greatly to the success of Toy Fair!”

            - Jacqueline Retzer | Director, Event Management

          • Promoting the Luxury Property Show

            “Energy PR have been an absolute pleasure to work with. They are enthusiastic, incredibly polite and are always prompt in response. They secured us bigger coverage of our show than we could have imagined and would highly recommend any company to use them.”

            - Amber Capon | Marketing Executive

          • Scaling the My Nametags brand nationwide

            “My Nametags has worked with Energy PR for years, and they keep delivering excellent PR work for us. They do a great job in coming up with good ideas and executing them. My Nametags is trying to reach parents and consumers, and we have had articles and coverage on BBC, ITV, Sky, BBC Radio, Sun, Express and Mirror to mention some.”

            - Lars B Andersen | CEO

          • Winning awards with Siltbuster

            “Energy PR have worked with Siltbuster for many years providing full media relations. Its creativity and drive are a great asset to us, particularly pitching thought-leadership pieces and feature ideas to our target publications.

            Along with a strong amount of media coverage, with their help we have won several awards. The team are responsive, personable and great to work with.”

            - Sol Sunnarvik | Marketing Manager

          • Boosting event attendance for StockExpo

            “Energy PR has a strong track record for promoting major international shows, which is why we choose to work with them on several of our exhibitions. They conducted exhibitor and conference speaker outreach to create engaging and exiting content for the media in the run up to the show. This has led to an abundance of press coverage for StocExpo and also nurtured our relationships with exhibitors. All this positive media and exhibitor relations has been invaluable to the show and has no doubt contributed to the increase in visitor numbers this year.”

            - StocExpo

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          Our media relations services

          As with everything we do at Energy PR, we take a relationships-first, audience-first approach to our media relations

          Through rigorous research, we know which papers, magazines, blogs, podcasts, TV shows and radio programmes your target audiences enjoy. We don’t get coverage for the sake of it. We want media coverage that makes a difference.

          We have strong, long-standing relationships with journalists, editors and other key influencers. We’re clever with ideas, and provide reliably excellent stories, data and insights. We will make you their go-to expert. The result? A buzz around your business among precisely the people you’re trying to reach.

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          Our services include: 

          • Media audits 
          • Media briefings and facilitating meet and greets with editors
          • Creating a matrix of issues and messaging for your company
          • Securing regular coverage in key media – including news generation and feature writing
          • Monitoring and measuring the success of coverage
          • Newsjacking and responding to relevant breaking news 
          • Managing enquiries from journalists
          • Securing and organising interviews

          What is the difference between PR and media relations?

          Media relations is just one of many tools in the PR toolbox

          It is about working with journalists to generate positive media coverage.

          Public relations is broader than just media relations. It is about managing the relationship between a business and all its stakeholders. That could be the general public, customers, prospects, potential investors, employees, suppliers, government and trade bodies. Doing this might involve any number of tools and techniques. Read more about our approach to PR.

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          Ready to become the brand everyone’s talking about?

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          PR Services

          Award-winning, audience-first PR services for B2B and B2C brands

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          We're experts in building, managing and protecting reputations

          How do we do that? In so many ways. All of which are tailored just for you.

          We get the right people talking about you: journalists, the media, industry experts, content creators, influencers, brand ambassadors and of course, your target audience. On and offline. 

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          We tell your stories in distinct and memorable ways, so your personality shines through

          We make sure your brand is in all the places your audience grazes for information. 

          We cleverly build momentum using everything from thought leadership to creative campaigns. 

          We accelerate your brand awareness with stunts and high impact creativity. 

          We get you face to face with your audience through events, speaker opportunities, or community relations.

          We teach you how to effectively engage with internal and external audiences in the good times and the bad.

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          Discover why top UK & international brands trust us

          From transforming well-known businesses to launching innovative new brands, we’re a results-driven, full-service PR agency.

            • Successfully promoting Toy Fair New York

              “Energy PR is in tune with our Association and event-specific goals and does what is needed to create the perfect comprehensive media marketing program. Their positive approach in garnering top media relationships, tailoring our messaging, and communicating our brand across multiple platforms and countries helps us meet our marketing goals and adds greatly to the success of Toy Fair!”

              - Jacqueline Retzer | Director, Event Management

            • Scaling the My Nametags brand nationwide

              “My Nametags has worked with Energy PR for years, and they keep delivering excellent PR work for us. They do a great job in coming up with good ideas and executing them. My Nametags is trying to reach parents and consumers, and we have had articles and coverage on BBC, ITV, Sky, BBC Radio, Sun, Express and Mirror to mention some.”

              - Lars B Andersen | CEO

            • Building brand authority, trust and engagement for Trooli

              “As a smaller player in broadband, it’s important for us to build familiarity, credibility & trust with potential customers, so increasing our presence in the media has played a vital role in helping achieve that. Aligned with strategic work across our other channels, we’ve increased prospect engagement whilst significantly reducing our CPA, with postcode searches on our website (a key metric for us) via organic and direct channels up 96% & 193% respectively.”

              - Lee Probert | Managing Director

            • Advising Innovate UK on nationwide initiatives

              “Energy PR is a brilliant agency to work with. The team are proactive and knowledgeable, with good contacts and expertise across the media and PR landscape. They’re like an extension of our team. They provide us with reinforcements when needed, with fresh and impartial perspective. The team are responsive, passionate and meticulous about their work and I wouldn’t hesitate to recommend their services.”

              - Alan Cowie | PR, Partnership and Communications Lead

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            Our way of doing things

            We’re audience-first

            We always start with your audience, the people you’re trying to talk to. We understand how to get their attention, so when the time is right, they’re primed to buy from you, join you, recommend you… whatever it is you’re trying to achieve.

            Find out about more about our audience-first approach.

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            Strategy

            Our strategy will be rooted in you and your current comms challenge. Whether your situation is good, bad or ugly, we can help with it all.

            We’ll devise the smartest way to use your budget with a strategy grounded in genuine insights, true audience understanding and a tasty dose of creativity.

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            Some of our PR services:

            Thought leadership

            We’ll make you the go-to experts in your field.  So that when journalists need insight or comment – they come straight to you. 

            Creative campaigns

            For when you want to command attention, change hearts and minds or ignite a conversation. Ideal for a product launch, at peak season for your industry, or just at a time when your natural company news has slowed.

            Award entries and case studies

            Need proof your business is brilliant? From researching influential industry awards to writing glowing award entries and case studies, we’ll help you get more of the recognition your business deserves. 

            Press office

            We’re a well-oiled machine when it comes to press office, offering media monitoring, media relations, press releases, newsjacking, building data stories, media briefings and more.

            Events 

            Being face to face with your audiences is powerful stuff. We make that happen. Handling as much or as little of the process as you need. 

            Speaker opportunities

            Want the chance to speak at someone else’s event? We’ll make that happen too.

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            What are the benefits of PR?

            Brand awareness and brand-building for sales. Reach your audience not just when they’re in market but before it too, before they know who you are. Once they see you popping up in all the right places, saying things that resonate with, inspire or interest them, they’re more likely to remember you and buy from you.

            Building employer brand. So that staff get what you stand for and why they want to stay with you, and would-be employees are inspired to join you. 

            Proactive and reactive reputation-building and management. Damage limitation in the eye of a media storm is one thing. Proactively building a good reputation is another: so people know who you are and what your business stands for. 

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            Credibility and trust. In a world where businesses can advertise almost anywhere, we’ve become immune to ads. That’s why everyone wants editors, influencers and experts to talk about their brands and businesses. It has more cut-through with the audience. It’s credible. It’s powerful. Understandably this is much harder to do than simply handing over the cash for advertising. But it’s undoubtedly better. 

            Support SEO and commercial objectives. Public relations professionals were building credibility and trust long before the internet came along. Even now, this is the criteria Google is looking for when deciding who to rank.

            Impress potential investors. One of the first things they’ll do is look at your online presence and talk to others in the industry. So we make sure that when they do, you’re well-known, respected and showing up in all the right places.

            Become a category leader. Own the conversation and steal the show from your competitors. 

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            Sounds wonderful, but how do we measure it?

            People say PR is hard to measure.

            We disagree. 

            We report on immediate outputs: pieces of coverage, the domain authority, brand mentions, key messages, links – to name a few. We also track the outcomes that are influenced by our PR services like brand search, keyword positions, downloads, organic and direct traffic to your website. Staff feedback and metrics, audience sentiment, reviews, and anecdotal feedback can also be important measures to capture.

            We love seeing the cumulative impact of our PR activity building and gaining momentum, and we love handing you meaningful data to tell your stakeholders and shape your future activity.

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            Why Energy PR?

            We’re a PR agency that thrives in both the business-to-business and consumer PR world, and that’s thanks to our extremely talented team.

            We’re no one-trick pony, we do things differently. There are no off-the-shelf programmes from us. We have a unique breadth of experience combined with an extensive PR service offering. So you get the right solution tailored specifically to deliver your needs.

            No matter your industry, no matter your challenge

            This means our brand of B2B and B2C PR is bang on – creative, rigorous and results driven.

            Have a question about PR, or want to know what it’s like to work with us? We have (almost) all the answers in our advice centre.

            Time to hit ‘reset’ on your comms strategy?

            Find out how much more your business is capable of

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            Digital PR Agency UK

            Digital PR that builds relevance and reputation

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            We're experts at driving brand visibility across AI and traditional search

            Long-lasting, online reputation-building, designed to build your authority and trust in the eyes of your audience, traditional search and AI search

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            Discover why top UK & international brands trust us

            From transforming well-known businesses to launching innovative new brands, we’re a results-driven, full-service digital PR agency.

              • Growing Rippl's organic search presence

                “Our domain rating, backlinks and organic traffic have all increased significantly. This is such an incredible win for us and so a huge thank you to the Energy team for all of your work to date, it’s fantastic to see this pay off in growing both our SEO and brand footprint. Our Leadership Team is super impressed, and we’re really excited for what else is to come.”

                - Hannah Wiltshire | Head of Marketing

              • Driving RRC's SEO performance

                “We turned to Energy PR as we wanted to broaden our brand awareness and organic traffic so that we’d lessen our dependency on Google ads for our web traffic. To say they’ve delivered is an understatement. Just one year on and Energy PR have already increased our traffic, in a very competitive market, by 20%. It’s a fantastic result.”

                - Ellen Dean | Head of Marketing

              • Analysing Weller's target audience

                “Energy PR delivered insightful audience analysis and strategy. We now have a clear understanding of performance and we’re well equipped to create engaging content, increase website traffic and improve conversion rates.”

                - Chris Thompson | Partner

              • Targeting Origin's priority audiences

                “Energy have developed a comprehensive and thorough understanding of our business, vision and objectives. This enables them to come up with relevant, tailored messaging and campaigns for each of the audiences that we target. We recently started a new digital PR venture with them, so I am excited to see the results that it yields.”

                - Alexandra Giles-Brown | Head of Marketing

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              Bespoke digital PR strategies that drive organic growth

              Our approach powers AI & traditional SEO performance

              Think about your brand’s online ‘footprint’ as an accumulation of all the stories, mentions, content and discussions about you. We connect meaningfully with your audience, journalists, influencers and industry experts. This gives search engines (both AI and traditional) all the proof they’re looking for about you. Better footprint, better results.

              And because we’re always thinking beyond links, and keeping you audience front and centre of our digital PR, our approach is water-tight and future-proof. It can withstand algorithm updates and social platforms coming and going, and thrives in the world of AI search.

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              Our digital PR specialists use insights and data to build the right strategy for your brand

              The outcome?

              More search visibility, more branded search and more genuine business results.

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              Our digital PR services:

              Insight

              Keyword & prompt research
              AI search visibility audit
              Competitor audit
              Persona insight
              Content audit
              Media audit
              Backlink gap analysis

              Strategy

              SEO strategy
              AI SEO strategy
              Media relations strategy
              Content strategy
              Influencer strategy
              Reporting

              Content

              Search optimised press releases, features, data-led campaigns etc.
              Search optimised on-page content
              Surveys, case studies, reports, blogs etc.
              Additional media assets e.g. infographics
              Video
              Social media content

              Outreach

              Digital PR outreach
              Brand building outreach
              'Best-of' roundup outreach
              Link reclamation
              Newsjacking and reactive digital PR
              Social media management

              Ready for digital PR that delivers genuine business results?

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